The Cardinal Brand's Maximus is a high natural shine, firm-hold wax that gives both control and condition to any hair type or length. Define your barber cut or give separation and shape to textured or layered haircuts. Maximus can handle any look, and is appropriate even for coarse, thick, or curly hair. Can be used on damp or dry hair. Start with a small amount, and build up as needed. Our proprietary blend of ingredients conditions and strengthens hair with every use. This product protects against humidity to keep straightened hair smoother longer, and protect curls against frizz. Maximus rinses easily away with warm water. To use, emulsify a small amount of Maximus in your hands and apply with fingers from roots to ends. Shape and move hair into desired style and let set. Apply to damp hair and air dry for control and definition of waves and curls.
Maximum Hold with Excellent Polish: Maximus delivers a very firm hold with clean, natural shine. Maximus is perfect for taming the wildest hair. Ideal for coarse hair types, Maximus is fully capable of whipping any coif into shape. It brings low-maintenance control, definition, and discipline without any greasiness or need to touch-up later. Just good, clean style.
Strength Train your Hair and Fight Frizz: Maximus pumps hair up two ways: first, the proprietary formula thickens the look of hair on application; and second, helps it flourish by keeping hair and scalp conditioned. Frizz or wild flyaways won't even be a factor with Maximus wax pomade applied.
Washes Away Easily with Water: Like all of The Cardinal Brand's pomades, this water soluble wax formula washes out freely in the shower, leaving no residue behind to cloud your magnificent mane.
Signature Fragrance and Made in the USA: Maximus is proudly made in the USA and contains our signature White Edition fragrance. Warm, strong, enticing - but never imposing - Maximus can be likened to an old Hollywood throwback.