Weightless, yet Strong Matte Finish: Made from whipped clay, Atlas gives exceptional separation and definition with a matte appearance that protects against greasiness. Unlike most clays, Atlas has a light touch, and won't gunk your hair up or weigh it down.
Thicken and Build Body: Works with all hair types, but especially well on fine, thinning, or limp hair. Natural clays and resins give instant fullness and texture. Apply Atlas into longer hair for beachy waves, or use it to define shorter, choppy cuts. Whether you just need a touch of tousled texture, or are determined to build the world's most majestic pompadour, Atlas has got your back.
Washes Away Easily with Water: Atlas is water soluble, and washes out effortlessly in the shower at the end of the day, leaving no buildup or residue behind.
Signature Fragrance and Made in the USA: Atlas is proudly made in the USA, and is scented with our signature White Edition fragrance. Warm, enveloping - and just sweet enough to tantalize - Atlas has been known to turn heads, in the best way.