The Cardinal Brand's Atlas Matte Texture Clay has been specially formulated to give maximum control with minimum weight. It is easy to work with, providing incomparable, all-day hold and definition with a fully matte finish. Atlas can be used to thicken, texturize and add fullness to all hair types. To use, apply a small amount to dry hair for instant texture and separation. For a more flexible hold, or more exacting styles, apply to damp hair, arrange, and allow to dry naturally. Atlas makes a particularly great pre-blow dry product to build volume and height in both barbered styles, and tousled, natural looks. Add to root and blow dry for root control and direction. Scrunch Atlas into damp curls for ultimate fullness and thickness. Mid-length cuts will find Atlas a sure source of beach waves.
Weightless, yet Strong Matte Finish: Made from whipped clay, Atlas gives exceptional separation and definition with a matte appearance that protects against greasiness. Unlike most clays, Atlas has a light touch, and won't gunk your hair up or weigh it down.
Thicken and Build Body: Works with all hair types, but especially well on fine, thinning, or limp hair. Natural clays and resins give instant fullness and texture. Apply Atlas into longer hair for beachy waves, or use it to define shorter, choppy cuts. Whether you just need a touch of tousled texture, or are determined to build the world's most majestic pompadour, Atlas has got your back.
Washes Away Easily with Water: Atlas is water soluble, and washes out effortlessly in the shower at the end of the day, leaving no buildup or residue behind.
Signature Fragrance and Made in the USA: Atlas is proudly made in the USA, and is scented with our signature White Edition fragrance. Warm, enveloping - and just sweet enough to tantalize - Atlas has been known to turn heads, in the best way.