Lock & Loaded Grit Transforming Crème - 2 oz.
Strong hold, matte finish cream. This men's hair cream separates, defines, and molds styles with all day hold and no shine. Performance infused formulation takes styling to the next level.
Directions: Emulsify and apply dime size amount to slightly damp or dry hair and style as desired.
An art form once lost, the demand for quality men’s grooming has returned with a new agenda. As times change and rules are rewritten, young men of all backgrounds have become bolder with their choices and individuality. As society evolves, we as professionals have the responsibility to evolve as well to cater to this new man.
It is our core belief to provide products with character and our team can be found mentoring and educating stylists in the “fusion” of Men’s Hairdressing/Barbering producing the most well rounded, complete men’s groomers in the industry. Their work has been featured in international ad and print campaigns and has received the most prestigious of awards including NAHA Awards, Contessa Awards, BTC Awards, and OMC Hair World Awards.
In 2013, Lock & Loaded founder Jose Schnekenburger recognized a gap in men’s grooming. Men wanted a stylized haircut you’d get at a salon without losing the raw simplicity from traditional barbering. With this observation, Jose developed “Fusion”, a 10-step program for stylists to better serve their clients growing demand for this look. This program was so well received that we expanded to include a grooming and wash product line for the clients of our stylists. Each one is crafted with quality ingredients and proven by professionals for a look that’s personal and effortless.